Pricing
White Label Local SEO & Website Development Pricing
Every number we charge is on this page.
You should not have to book a call to find out what something costs. Most providers in this category will not publish a price, which usually means the price depends on what they think you will pay. Ours does not.
Two services. Two numbers.
Local SEO
$500
per location, per month
Included every month:
Google Business Profile management, 4 service posts plus 2 offer posts when running13x13 geo-grid rank tracking. 169 points, 1 mile spacingOrganic keyword tracking and AI answer visibility monitoring, on our own platform5 citations, manually submitted. 30 in month one4 location or service pagesSchema implementationFully branded reporting, delivered by the 5th2 blog posts2 authority links, DA 20+/30+/40+ mix, real sites only1 press release per quarter
No setup fee. No tiers. No add-on invoices.
Minimum term is 180 days, because local search does not produce a fair test in less. After that it is month to month, cancel any time, and everything we built stays yours.
Website Development
$1,495
per site, up to 10 pages
WordPress, built in Elementor or Bricks, structured for local search from the first page. Content written by us. 15 business days.
- New build, up to 10 pages
- Redesign or rebuild, up to 10 pages
- Additional pages, content written by us
- Additional pages, content supplied by you
- Maintenance, first 60 days
- Changes after 60 days
- Custom design or functionality
Rebuilding a site off Divi, WPBakery, Wix or Squarespace onto Elementor or Bricks is part of the $1,495, not an extra.
Build and campaign together
$3,995
website build plus the first six months of local SEO
The build drops to $995 when it comes with a campaign. Six months of SEO at list.
| Separately | Together | |
|---|---|---|
| Website build | $1,495 | $995 |
| Local SEO, 6 months | $3,000 | $3,000 |
| Total | $4,495 | $3,995 |
We discount the website rather than the campaign because that is the honest direction. A new site cannot rank on its own. It has no reviews, no citations, no links and no history. What a well-built site does is remove every technical reason it cannot rank, so the campaign compounds instead of fighting the build.
Same team builds it and runs it. No handover, no discovery period, no second partner learning the account.
The margin math
What a partner relationship is actually worth
The question neither service page answers: over a year, with one client, what does this cost you and what do you keep?
Year one, one client
| Your cost | You bill at 2.5x | |
|---|---|---|
| Website build | $1,495 | $3,738 |
| Local SEO, 12 months | $6,000 | $15,000 |
| Total | $7,495 | $18,738 |
| Your margin | $11,242 |
The same client at different markups
| Markup | Your cost | You bill | Your margin |
|---|---|---|---|
| 2x | $7,495 | $14,990 | $7,495 |
| 2.5x | $7,495 | $18,738 | $11,242 |
| 3x | $7,495 | $22,485 | $14,990 |
At 2x your margin equals your cost exactly. Most agencies bill somewhere between 2x and 3x, which puts a local business at $1,000 to $1,500 a month plus a $3,000 to $4,500 website. Both sit inside the normal range for that buyer. You are not asking your client for anything unusual.
Scaled across a book of clients, at 2.5x
| Clients | Your cost | You bill | Your margin |
|---|---|---|---|
| 1 | $7,495 | $18,738 | $11,242 |
| 3 | $22,485 | $56,212 | $33,728 |
| 5 | $37,475 | $93,688 | $56,212 |
| 10 | $74,950 | $187,375 | $112,425 |
Ongoing, after year one
Once the sites are built, it is retainer only:
| Locations | Your cost/mo | You bill at 2.5x | Margin/mo | Margin/yr |
|---|---|---|---|---|
| 3 | $1,500 | $3,750 | $2,250 | $27,000 |
| 5 | $2,500 | $6,250 | $3,750 | $45,000 |
| 10 | $5,000 | $12,500 | $7,500 | $90,000 |
| 20 | $10,000 | $25,000 | $15,000 | $180,000 |
No hire. No training. No software stack. No one leaving in month five and taking the process with them.
Philosophy
Why one price instead of six packages
Tiered pricing exists so the provider can work out what you will pay. It also guarantees the cheapest tier is deliberately not enough to work, which is how a client ends up on a $299 plan for eight months wondering why nothing moved.
We would rather publish one number and do the whole job. The consequence is that we are not the cheapest option in this category and we are not trying to be. If your client’s budget is $200 a month, we are the wrong partner and we will say so on the call rather than sell you a version of this that cannot succeed.
Scope
What is not included
Being specific about this is more useful than a longer feature list.
Not included in the retainer
- Paid advertising of any kind
- National or non-local SEO campaigns
- Website hosting. You or your client keep that.
- Review generation software. We draft responses and advise on process; we do not run a review platform.
- Photography or videography
Not included in a build
- Ecommerce, membership systems, booking integrations
- Custom applications or portals
- Multi-language builds
- Logo or brand identity design
Never charged for
- Setup or onboarding
- The baseline scan
- Reporting
- Account management
- Suspension reinstatement handling
If a project needs something outside these lists, we tell you at quote stage and estimate the hours before anyone commits. Nothing gets discovered halfway through and passed on to you.
Terms
The fine print, in plain words
Local SEO is billed monthly in advance. 180-day minimum, then month to month.
Website builds are billed 50% before the build starts, 30% on design approval, and the remaining 20% on launch.
Multi-location clients are priced per location. The structure differs because location pages and profiles have to be built so they do not compete with each other. Ask on the call.
Volume. Pricing is flat per location, no matter how many you bring. There is no volume pricing.
Currency is USD.
FAQ
Frequently asked questions
Why do you publish pricing when most white label providers do not?
Because hiding it wastes your time and ours. A provider who will not name a number before a call is usually deciding the number during the call. We would rather you knew whether this fits your model before you speak to anyone.
Is there a setup fee?
No. Not on the retainer, not on builds.
What is the minimum I have to commit to?
180 days on a local SEO campaign. Nothing on a website build beyond the project itself.
Do I have to bring a certain number of clients?
No. No minimum volume and no partnership agreement to sign before your first project. Send one brief and see how it goes.
Can I resell at whatever price I want?
Yes. What you charge your client is entirely your business and we never see it. Most partners bill 2x to 3x.
Do prices change?
Not inside your term. If we change published pricing, existing partners keep their rate for the remainder of the current term and we tell you before renewal, not at it.
What if my client cancels mid-month?
The current month is billed. Nothing after it. Every asset we built stays with your client.
Can I get a discount for volume?
No. Pricing is flat per location, and the reason is that the price is already set at the level where the work is done properly.
What happens if you miss a month’s deliverables?
That month is not billed. We apply the credit ourselves and note it in your report rather than waiting to see whether you spotted it.
Start with one client
Book a 30-minute fit call. Bring one client and one market. We will tell you what we would do, what it costs you, what you could bill, and whether it is worth doing at all.
If local SEO is the wrong spend for that client, we will say so and you keep your money.